Cookie Policy
Effective Date: January 13, 2026
By using our website or mobile application (the “Platform”), you consent to the use of cookies as described in this Policy, unless you have disabled them through your browser settings. For more information on how we handle your data, please review our Privacy Policy.
1. What Are Cookies?
- •Cookies are small text files stored on your device by your web browser when you visit a website.
- •Cookies help us recognize your device, remember preferences, and improve your browsing experience.
- •There are different types of cookies, including session cookies (deleted when you close your browser) and persistent cookies (stored for a longer duration).
2. How We Use Cookies
- •To Provide Core Services: Ensuring our website functions properly.
- •To Enhance Functionality: Remembering your preferences and settings.
- •For Analytics: Understanding how users interact with our Services to improve them.
- •For Security: Protecting user accounts and preventing unauthorized access.
3. Types of Cookies We Use
- •Essential Cookies: Required for the basic functionality of our Services.
- •Performance and Analytics Cookies: Used to collect data on how users interact with our website.
- •Functional Cookies: Used to remember your preferences, such as language or region.
- •Advertising Cookies: Used to deliver relevant ads to you, based on your browsing behavior (if applicable).
4. A/B Testing and Website Optimization
We use cookies and browser storage to conduct A/B tests and optimize your experience on our website. These technologies help us understand which versions of our content perform better and improve our Services.
| Name | Purpose | Duration | Type |
|---|---|---|---|
| ls_ab_* | Stores which version of our website you see during A/B testing to ensure consistency | 30 days | First-party cookie |
| ls_visitor_id | Anonymous visitor identifier for analytics and testing (cannot identify you personally) | Persistent | LocalStorage |
| ls_current_page_view | Tracks time spent on pages to improve content and user experience | Session only | SessionStorage |
- •Anonymous Visitor ID: A randomly generated identifier that cannot be linked to your identity
- •Test Variant Assignment: Which version of our content you were shown
- •Page Views: Which pages you visited and when
- •Time on Page: How long you spent viewing each page
- •Events: Actions you take (e.g., clicking download buttons, form submissions)
- •Referrer Information: Which website or search engine led you to us
- •Browser Information: Your browser type and version
- •Location: Your approximate location (country-level only)
Why We Collect This Data:
- •Website optimization and improvement
- •Understanding which content performs better
- •Measuring conversion rates and user engagement
- •Improving user experience based on behavior patterns
5. Third-Party Cookies
We use third-party services that place cookies on your device for analytics and advertising purposes. These third-party cookies are governed by the respective third party's privacy and cookie policies.
We use the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising campaigns and understand how visitors interact with our website after seeing our ads on Facebook and Instagram.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _fbp | Used to deliver, measure, and improve the relevancy of advertisements. Tracks visitor behavior for ad targeting. | 90 days | Meta/Facebook |
| fr | Used by Facebook to deliver advertisement products, enable real-time bidding from third-party advertisers, and measure ad performance. | 90 days | Meta/Facebook |
Meta Pixel ID: 1526090014512268
Data Shared with Meta:
- •Page views and navigation behavior
- •Device information (browser, operating system, device type)
- •IP address (automatically collected by Meta's servers)
- •Referrer information (which website you came from)
Opt-Out Options:
- •Manage your Facebook ad preferences at Facebook Ad Settings
- •Learn more about Meta's data practices in their Privacy Policy
- •Block Meta cookies using your browser settings or ad-blocking extensions
Note: The Meta Pixel is a third-party service. Meta may collect and process data according to their own privacy policy, which is separate from ours.
6. Managing Your Cookie Preferences
- •You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies.
- •Note that blocking essential cookies may impact the functionality of our Services.
- •You can also opt out of certain third-party cookies by visiting their opt-out pages (e.g., Google Ads settings).
- Open your browser's Developer Tools (press F12 or right-click and select "Inspect")
- Navigate to the "Application" or "Storage" tab
- Under "Cookies", find and delete cookies starting with ls_ab_
- Under "Local Storage", delete the ls_visitor_id item
- Under "Session Storage", delete the ls_current_page_view item
Note: Clearing these cookies will reset your A/B test assignment (you may see different content on your next visit) and generate a new anonymous visitor ID. This will not affect your ability to use the site.
To opt out of A/B testing entirely or request deletion of your visitor data, please contact us at support@lifestack.health.
7. Changes to This Cookie Policy
- •We may update this Cookie Policy from time to time to reflect changes in our practices or for legal or regulatory reasons.
- •You will be notified of significant changes through updates on our website or app.
8. Contact Us
- •If you have any questions or concerns about this Cookie Policy, please contact us at:
- •Email: support@lifestack.health